The Floor
TASE building
2 Ahuzat Bayit str. 
Tel Aviv, Israel

The Floor

Asia HQ
Unit 439, 4/F, Core E, Cyberport 3,
100 Cyberport Road,
Hong Kong

© 2020 by Desafía

Immersion Program

The Desafía Tel Aviv Immersion Program enables companies to acquire the right tools and methods to plan & execute a strategy to build a company just like it's done in Israel, the startup nation, followed by a program in Hong Kong, the gateway to scale-up to the Asian market.
We offer two tracks: one designed for CEO's and one for CTO's.

After a highly competitive selection process where less than 10% of applicants are accepted during an orientation and validation day in Madrid, you'll participate in a three-week immersion program in Tel Aviv and Hong Kong filled with activities, meetings and workshops. These include:​

Overview of Israel as a Startup nation and Hong Kong as the scale-up location and gateway to Asia

Workshops and practical exercises ranging from pitching and go-to-market strategy to fundraising

Cyber security: the know-how and perception of Israel as The Cyber nation

Mentor speed dating and networking sessions with world-class experts, executives, entrepreneurs and investors

Visits to R&D centers, hubs & accelerators in Israel & Hong Kong


After the program you'll have all the tools you need to make informed decisions and plan your next steps. 

Apply to our next Immersion Program and become part of a tight-knit community of successful entrepreneurs that will last well beyond the program through the Desafía Tel Aviv Immersion Alumni network.


Small and medium-sized technology companies that:

  1. Are based in Spain or are founded by a Spanish citizen

  2. Have traction (revenue and
    or funding)

  3. Consider the Asian market of strategic importance

  4. Have a CEO or CTO who
    is fluent in English and will attend the program





  • Madrid Orientation and Validation:

       20th and 21st of April 2020

  • Tel Aviv Program:

​      31st of May - 4th of June 2020

  • Hong Kong Program:

​       19th - 23rd of October 2020


The Desafía Tel-Aviv Immersion Program
is made possible through the generous support of our founding partners.

The Program is free.


Participants only have to cover travel, accommodation and living expenses while in Madrid, Tel Aviv and Hong Kong.

Agenda (tentative)

Tel Aviv


9:00 am - 6:00 pm

Welcome day and the Story of Israel as the "Startup Nation"


9:00 am - 7:00 pm

Overview of the Israeli Tech Ecosystem / VC & Fund raising


9:00 am - 7:00 pm

Israel - The Cyber Nation / Mentor Speed dating


9:30 am - 7:00 pm

Visit to R&D centers, HUBS and accelerators / Tools day


9:30 am - 6:00 pm

Improve your startup & build new partnerships / Demo Day



9:30 am - 7:00 pm

Intro to Hong-Kong


9:30 am - 6:00 pm

Startup and R&D ecosystem


9:30 am - 7:00 pm

Support from accelerators


9:30 am - 5:30 pm

Finding talent / Partners


9:30 am - 6:30 pm

Meeting investors